Athlete Positioning 

Brand Identity

Creative Development

Strategic Partnerships

Social Campaigns



Our talent management program is focused on a roster of professional athletes with the goal of helping them succeed both on and off the field. We take a thorough and strategic approach to help each athlete realize their full potential. TheMadeGroup includes a variety of initiatives and procedures intended to assist athletes in attaining their professional and lifestyle objectives.


Brand building within the realm of talent management is a strategic process aimed at leveraging an athlete's personal image, values, and interests to create a unique and marketable brand. This involves crafting a narrative around the athlete's life, hobbies, and passions, in addition to their on-field achievements. By taking this approach, we can create a more multifaceted and relatable persona which resonates with fans and sponsors alike. Lifestyle brand building includes activities such as social media management, content creation, and partnerships with brands that align with the athlete's lifestyle and values.


This strategy seeks to expand an athlete's presence beyond their sport, making them a recognizable and influential figure in various aspects of society, from fashion and fitness to hospitality and entertainment. Ultimately, a well-crafted lifestyle brand can enhance an athlete's marketability, increase endorsement opportunities, and solidify their legacy, both during and after their sporting career.